From the roots for everything derives from them. A tree grows and feeds itself through them just like an idea that initially is in our minds, evolves into a more complex project, our brand.

This project is characterized by strong African vibes since Africa is where we all come from.

Africa represents our roots. We are proud to launch this exclusive project which takes inspiration from this unique continent.



Individuals need to be part of a collective movement, a collective movement which can recognise and share their emotions, their thoughts and their feelings.

Both individuals and their social groups require strong roots.
Our roots are our common core and can define the groups we are a part of; they can define a team, a nation, a continent or even the world itself.
At the same time, our roots make us unique and special, they can help us understand where we come from, where we belong and what we believe in.

The second collection “A Stone Of Hope” outlines and expands the meaning of FTR and was created as a criticism and exhausting resistance towards our modernity, where the lack of knowledge of our own past and roots, has led to the formation of a society of people who have a distorted conception of reality with the risk of falling back into the dark passages of our past, since that those who do not know the past are destined to repeat it.



For this collection called Manifesto we have decided to break away from all those inspirations that are related to the world of modern fashion. We wanted to share something that represents our aesthetic principals as we see them and with minimal influence from the outside world.

For this reason, we have decided to avoid external investors and to carry on our work through crownfunding campaigns as we want From The Roots to be a small niche reality: we must and will depend on the support given to us by small groups and young people who believe in us and in our project.



Certain issues define eras and, as citizens of the world, we cannot allow ourselves to remain neutral. Today, the migrant crisis is one of these (issues).

You can believe that freedom of movement is a right, that borders are nothing but invisible lines that may at any time be crossed and that you have the choice to live where you prefer, regardless of the country in which you were born, your wealth and the color of your skin.

Or, on the contrary, you might think that these are privileges, belonging to a select few, and that it all depends on the passport in your pocket the amount of the money hoarded in the bank.

The shifting masses of migrants encompass the meaning of the word “movement” in the twenty-first century. The position we have on the migrant crisis, the long and short-term answers we give, in cities or nations, on the bus or at work, reveal our true nature as individuals and as a community. Our views on this matter tell what we think about human relationships, whether we find it acceptable to ignore how our well-being is made possible by the exploitation of others, or whether we find this intolerable.

Those same views make yet another thing clear: either you believe that the world is fine as it is, or you think change is necessary to make our planet a fairer place.

Whose side are you on?



A first in what will be a series of events, followed by a year of collaborations in major cities and culture hot spots such as Milan, Brescia and Copenhagen, FTR will be taking its diverse experience show on the road.

Describing London as a hub for streetwear culture, From The Roots has linked up with the award-winning Steel Yard London to host a pop-up store experience and celebrate a new collection, as FTR looks to give fashion lovers an immersive experience.

With a specifically selected roster of up-and-coming London and Italian DJ’s such as All’Epoca, Jake Mobb, Miguel Dare and DJ Luxx B setting the vibes, attendees will be able to shop FTR’s latest merchandise collection, take part in a FIFA Tournament and enjoy seamless blends of the finest house, techno, grime, hip – hop & RnB tunes. Championing a spirit of community and togetherness, 5% of merchandise sales and proceeds from the FIFA tournament will be donated to the Grenfell Tour Fund.



"As one watches, the disconnect is clear. As humans - once geared to a universal force that guided their internal instinct - are pushed towards a dire distance from themselves. Upon pursuit of what was so simple, understanding and interconnection, they have been disconnected, as an artificial force tears them away from the roots upon which they were grown."



"Because we don't know when we will die, we get to think of life as an inexhaustible well, yet everything happens only a certain number of times, and a very small number, really. How many more times will you remember a certain afternoon of your childhood, some afternoon that's so deeply a part of your being that you can't even conceive of your life without it? Perhaps four or five times more, perhaps not even that. How many more times will you watch the full moon rise? Perhaps twenty. And yet it all seems limitless.