Italian streetwear brand From The Roots just announced it’s exciting immersive experience to exhibit the labels fifth collection dubbed “Speak Easy”.
A first in what will be a series of events, followed by a year of collaborations in major cities and culture hot spots such as Milan, Brescia and Copenhagen, FTR will be taking its diverse experience show on the road.
Describing London as a hub for streetwear culture, From The Roots has linked up with the award-winning Steel Yard London to host a pop-up store experience and celebrate a new collection, as FTR looks to give fashion lovers an immersive experience.
With a specifically selected roster of up-and-coming London and Italian DJ’s such as All’Epoca, Jake Mobb, Miguel Dare and DJ Luxx B setting the vibes, attendees will be able to shop FTR’s latest merchandise collection, take part in a FIFA Tournament and enjoy seamless blends of the finest house, techno, grime, hip – hop & RnB tunes. Championing a spirit of community and togetherness, 5% of merchandise sales and proceeds from the FIFA tournament will be donated to the Grenfell Tour Fund.
Doors open 7 pm on Thursday 30th August and you can RSVP now to gain free entry.
Certain issues define eras and, as citizens of the world, we cannot allow ourselves to remain neutral. Today, the migrant crisis is one of these .
You can believe that freedom of movement is a right, that borders are nothing but invisible lines that may at any time be crossed and that you have the choice to live where you prefer, regardless of the country in which you were born, your wealth and the color of your skin.
Or, on the contrary, you might think that these are privileges, belonging to a select few, and that it all depends on the passport in your pocket the amount of the money hoarded in the bank.
The shifting masses of migrants encompass the meaning of the word “movement” in the twenty-first century. The position we have on the migrant crisis, the long and short-term answers we give, in cities or nations, on the bus or at work, reveal our true nature as individuals and as a community. Our views on this matter tell what we think about human relationships, whether we find it acceptable to ignore how our well-being is made possible by the exploitation of others, or whether we find this intolerable.
Those same views make yet another thing clear: either you believe that the world is fine as it is, or you think change is necessary to make our planet a fairer place.
Whose side are you on?
For this collection called Manifesto we have decided to break away from all those inspirations that are related to the world of modern fashion. We wanted to share something that represents our aesthetic principals as we see them and with minimal influence from the outside world.
For this reason, we have decided to avoid external investors and to carry on our work through crownfunding campaigns as we want From The Roots to be a small niche reality: we must and will depend on the support given to us by small groups and young people who believe in us and in our project.
Radici solide, mancanza di identità e rapporto con il passato, sono i temi chiave dietro al brand streetwear “From The Roots” ideato da Roberto Rigon e Brando Coleman.
Nato come capsule collection e diventato, dato il successo riscontrato, un vero e proprio brand, durante il mese di marzo è stato promosso attraverso una serie di eventi tra Vicenza, Amburgo e Milano.
La seconda collezione “A Stone Of Hope” verrà presentata durante la tappa meneghina venerdì 31 marzo da ANDstudios. Al sound e alle istallazioni ci penserà il giovane collettivo “Funclab”, portandoci alla scoperta della nuova linea firmata FTR.