Italian streetwear brand From The Roots just announced it’s exciting immersive experience to exhibit the labels fifth collection dubbed “Speak Easy”.
A first in what will be a series of events, followed by a year of collaborations in major cities and culture hot spots such as Milan, Brescia and Copenhagen, FTR will be taking its diverse experience show on the road.
Describing London as a hub for streetwear culture, From The Roots has linked up with the award-winning Steel Yard London to host a pop-up store experience and celebrate a new collection, as FTR looks to give fashion lovers an immersive experience.
With a specifically selected roster of up-and-coming London and Italian DJ’s such as All’Epoca, Jake Mobb, Miguel Dare and DJ Luxx B setting the vibes, attendees will be able to shop FTR’s latest merchandise collection, take part in a FIFA Tournament and enjoy seamless blends of the finest house, techno, grime, hip – hop & RnB tunes. Championing a spirit of community and togetherness, 5% of merchandise sales and proceeds from the FIFA tournament will be donated to the Grenfell Tour Fund.
Doors open 7 pm on Thursday 30th August and you can RSVP now to gain free entry.